Search is no longer just about keywords and blue links. With Google’s AI-driven experiences—especially Google AI Overview—the way customers discover, compare, and buy products online has fundamentally changed. For eCommerce brands, this shift is not a threat. It’s an opportunity—if your SEO strategy evolves with AI. At AdTrix Digital , we work closely with fast-growing eCommerce brands to adapt their SEO strategies for an AI-first search landscape. In this guide, we’ll break down how AI is transforming eCommerce SEO, how Google AI Overview works, and what you must do to stay visible, clickable, and profitable. What Is Google AI Overview (And Why It Matters for eCommerce)? Google AI Overview uses advanced AI models to summarize answers directly on the search results page. Instead of showing only a list of websites, Google now: Understands user intent deeply Pulls information from multiple trusted sources Displays concise, context-rich answers Recommends products, comparisons, a...
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